HOW IT WORKS

From product to publish.

In minutes.

01
Sync

Connect Shopify or import via CSV. Your products, brand voice and visual identity integrate in InPressd in moments — no manual setups, no rigid templates.

02
Create

Generate on-brand photography, product copy, press releases and journal stories — all trained on your brand voice, all ready to drop into your Showroom.

03
Publish

Sync straight back to Shopify, or open your Showroom so press, buyers and partners see everything in one place — catalogue, imagery and press releases.

STUNNING RESULTS

Editorial shoots,

without the studio.

Pick a product, choose a setting, cast a model. InPressd handles composition, lighting and retouching — and ships finished editorial imagery in seconds.

Before and after AI shooting transformation
Before and after AI shooting transformation
BEFOREAFTER
Drag to compare
SETTINGS

Curated settings,

endless looks.

Editorial, studio, lifestyle and more — curated starting points that adapt to your brand voice. Every setting tuned for product-faithful results and ready in seconds.

CAST

Meet your

cast.

Trained models — every age, every style — the exact lineup you can cast for your own shoots. No agency call sheets, no day rates, no logistics. Pick a face, generate.

These are the same models available in every InPressd shoot.

ALL IN ONE PLACE

Your connected brand content platform

Photo Shoots

Professional product photography in minutes — pick a curated setting, cast one of twelve AI models, and push the finished shoot straight to Shopify, your Showroom or the next press release you write.

Product Texts

SEO-optimised product descriptions, titles and meta tags in your brand voice — generated in seconds and ready to sync straight back into Shopify. Seven languages, zero manual copy-paste.

Blog Articles

Editorial blog articles for products, collections and style guides — draft them in minutes and publish them in the Journal section of your Showroom with one click.

Press Releases

Professional press releases for launches, events and brand announcements — published straight to your public pressroom with embargo control and an RSS feed journalists can subscribe to.

Shopify Sync

Bidirectional Shopify sync — import your catalogue in seconds and push fresh photos, texts and press-ready assets back with one click. Your storefront, always in sync.

Digital Showroom

Your own public newsroom — products, lookbooks, press releases and high-resolution downloads, all in one branded place. Brands meet press without the middleman.

We founded InPressd because today's strongest brands need creative freedom, speed and independence more than ever. We give lifestyle brands one platform to create premium, on-brand content faster, make it instantly visible — and grow bolder and more successfully because of it.

Nico Hoffmeister·Co-founder, InPressd
ABOUT

We built InPressd because

lifestyle brands deserve better.

We're a team of brand owners, photographers and engineers who got tired of stitching five tools together to ship one launch. So we built one platform that handles the whole brand content workflow — and we built it for the brands the agencies overlook.

Founder-built

Designed by people who've shipped brands themselves — every workflow earned its place.

All-in-one

Photos, copy, press releases and your public showroom — one tool, one bill, one workflow.

Brand-first

Trained on your brand voice from day one, so every output feels unmistakably yours.

FAQ

Questions,

answered.

Everything you wanted to know about InPressd before you sign up.

Lifestyle and DTC brands, small in-house teams and founders who want agency-quality content without the agency invoice or the six-week turnaround. If you ship product and you need photos, copy and press coverage — InPressd is for you.

COMPARE

Why

InPressd.

Other tools do one thing well. InPressd handles the entire brand content workflow — so you don't stitch three vendors together to ship one launch.

InPressdConnected brand platform
  • Time to first on-brand photoMinutes
  • Cost per shoot€0 after setup
  • Trained on your brand voiceIncluded
  • Press releases + journalIncluded
  • Public pressroom / ShowroomIncluded
  • Bidirectional Shopify syncIncluded
  • High-res press kit downloadIncluded
  • All-in-one workflowIncluded
Kive.aiAI image workflow
  • Time to first on-brand photoHours
  • Cost per shoot€–€€
  • Trained on your brand voicePartial
  • Press releases + journalNot available
  • Public pressroom / ShowroomNot available
  • Bidirectional Shopify syncNot available
  • High-res press kit downloadNot available
  • All-in-one workflowNot available
Photo StudioTraditional production
  • Time to first on-brand photoWeeks
  • Cost per shoot€€€€
  • Trained on your brand voiceManual brief
  • Press releases + journalNot available
  • Public pressroom / ShowroomNot available
  • Bidirectional Shopify syncNot available
  • High-res press kit downloadPartial
  • All-in-one workflowNot available
DIYCanva, Photoshop, spreadsheets
  • Time to first on-brand photoDays
  • Cost per shoot€–€€
  • Trained on your brand voiceNot available
  • Press releases + journalNot available
  • Public pressroom / ShowroomNot available
  • Bidirectional Shopify syncNot available
  • High-res press kit downloadNot available
  • All-in-one workflowNot available
JOIN NOW

Claim your spot

on the whitelist

Be one of the first brands to ship on-brand content in minutes instead of months. Sign up and we'll let you know the moment early access opens.

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Free access
No credit card required
Limited early access spots